Focus of PRG in EMEA – Cessation of Dry Hire Operations in Europe

PRG announces the closure of PRG Gear in Switzerland. The site will no longer accept operational business as from February 1st. 

With the focus on 360° Production Services, PRG has decided to discontinue the dry hire business in Europe. The change of landscape in the industry and the resulting re-evaluation of the activities in the EMEA region after the past three years are the decisive factors for PRG to withdraw from the dry hire business in the future. 

The focus of PRG’s business will thus continue to be the comprehensive full-service technical provision of events of all kinds. 

PRG is the world’s leading technology provider within the entertainment and events industry. PRG has the largest inventory of production equipment for hire and offers a complete range of services to clients within the live music business, TV & Film, Broadway, Sports, Gaming, experimental corporate events, and the live events market.  Clients and partners rely on PRG’s innovation, experience and in-depth know-how in audio, video, lighting, rigging, staging, virtual productions & extended reality, and set & automation systems to bring their stories to life. With 41 offices located in North America, South America, Europe, the Middle East, Asia and Australia, PRG offers the ability to provide services worldwide.  https://www.prg.com/.